Pam Reeves Cash
Building on Strengths. Creating Clarity. Inspiring Positive Change.
Pam Reeves Cash is a facilitator, strategist, coach, and consultant with a lifelong passion for bringing out the best in people, teams, and organizations. As co-founder of Next Ascent, she partners with clients to design and facilitate strengths-based solutions that create clarity, deepen engagement, and lead to meaningful results.
Pam’s work is grounded in the principles of Appreciative Inquiry and the belief that sustainable change begins by building on what is already working. She is a Gallup-Certified Strengths Coach and is certified in Appreciative Inquiry, SOAR strategic planning and Change Styles. She has also completed training in Appreciative Coaching and board governance for both nonprofit and private-sector boards.
In addition to her consulting work, Pam is deeply engaged in philanthropy and community leadership. She serves as executive director of the David and Claudia Babb Reich Family Foundation, whose mission is to open doors of opportunity and remove barriers, especially for underrepresented communities and causes aligned with the foundation’s values. She is also a member of Women to Women and serves on its Grants Committee, supporting the organization’s work as a catalyst for positive change in the lives of women and children in Guilford County.
Pam currently serves as chair of the board of directors for Family Service of the Piedmont, an organization that strengthens families, supports children and adults in crisis, and provides critical services across the community. She is also a current member of the Rotary Club of Greensboro, where she previously served as club administrator and as a member of the board of directors. Her past board service includes Greensboro Opera, where she served as president; the Greensboro Sports Council; State Employees’ Credit Union; and the Nussbaum Center for Entrepreneurship.
Before launching her consulting practice, Pam spent more than a decade as assistant dean at the Bryan School of Business and Economics at UNC Greensboro, where she led a wide range of student, academic, and strategic initiatives. She holds a B.S. in Management from Clemson University and an M.Ed. in Business Education from UNCG, and she is a graduate of Leadership Greensboro. She has been recognized by the Triad Business Journal as one of the region’s Outstanding Women in Business and by the Greensboro Chamber of Commerce with the Denise Maleska Leadership Achievement Award.
At the heart of Pam’s work is a deep commitment to connection, growth, and the power of possibility. She believes the most meaningful work is done in service to others, and she is inspired by helping people and organizations move toward their strongest and most purposeful future.
Maximizer | Arranger | Harmony | Developer | Connectedness