Pam Reeves Cash
Strategist. Coach. Catalyst for Positive Change.
Pam Reeves Cash is a dynamic strategist, educator, and leadership coach with a lifelong passion for bringing out the best in people, teams, and organizations. As co-founder of Next Ascent, she partners with clients to design and facilitate strength-based solutions that spark innovation, deepen engagement, and lead to breakthrough results. Her work is grounded in the principles of Appreciative Inquiry and the belief that sustainable change begins by building on what’s already working.
A Gallup-Certified Strengths Coach and expert in SOAR strategic planning, Pam is known for her ability to create clarity, foster collaboration, and guide others toward their most powerful and purposeful future. She is certified in Appreciative Inquiry, the Change Style Indicator and Navigator, Appreciative Coaching, and board governance for both nonprofit and private-sector boards.
In addition to her consulting work, Pam is deeply engaged in community leadership and philanthropy. She serves as executive director of the David and Claudia Babb Reich Family Foundation, whose mission is to open doors of opportunity and remove barriers—especially for underrepresented communities and causes that align with the foundation’s values of equity, compassion, and access. With a strong commitment to intergenerational giving, Pam also leads the foundation’s G3 initiative, which encourages younger family members to champion causes they care about and experience the power of giving back.
Pam’s board service reflects her belief in giving back to the community and includes Family Service of the Piedmont, Greensboro Opera, and the Greensboro Sports Council. At Family Service of the Piedmont, which serves more than 26,000 local children and adults each year, she chairs the strategic planning committee, supporting programs that strengthen families, prevent violence, and offer critical services in times of crisis. As part of her volunteer leadership with the Sports Council, she co-chairs the Wyndham Championship Concierge Volunteers—an initiative that blends community, hospitality, and service to enhance Greensboro’s role as a destination for sports tourism and contribute to the region’s economic vitality. These community roles enrich Pam’s perspective as a consultant, grounding her work in real-world experience and deep local engagement.
Before launching her consulting practice, Pam spent more than a decade as assistant dean at the Bryan School of Business and Economics at UNC Greensboro, leading a wide range of student, academic, and strategic initiatives. She holds degrees from Clemson University (B.S. in Management) and UNCG (M.Ed. in Business Education) and has been honored by the Triad Business Journal as one of the region’s Outstanding Women in Business and by the Greensboro Chamber with the Denise Maleska Leadership Achievement Award.
At the heart of everything Pam does is a deep commitment to connection, growth, and the power of possibility. She believes the most meaningful work we do is in service to others—and nothing inspires her more than helping people and organizations thrive.
Maximizer | Arranger | Harmony | Developer | Connectedness